I analyzed my poster showing how its similar and different to the channel 4 advert. This is one of the 3 adverts which I created for my documentary and thought that I was going to work really well as our poster ad because it went along with my groups concept. The use of the gold in the keyhole projecting success helped to show what my documentary was about against the rusty door.
I chose this advertisement because the image strikes me; from the use the children to the use of the gun gesture. I felt that this ad was really powerful and was able to connote what the documentary was going to be about. This poster is very minimal which also made it even more appealing because very little was shown but I could still understand what to expect.
From this advertisement it helped to consider what will make my ad work and reach my target audience.Through this poster it has helped to consider more things to make your poster for the reformer and explorer where the core needs are to feel enlightened and a sense of discovery. another way to see this ad is through using the uses and gratifications theory through
the idea of surveillance; wanting to know information of whats happening elsewhere, an example would be through newspapers were they say 'BREAKING NEWS' making people feel like they need to know to help create more awareness which is what the poster above has done which is something I have gone to consider. the other use of gratification used is the relationship with the media to create an emotional attachment and also creating a moral compass to guide relationships. From this I am able to realize what type of use of gratification I need in my ad which is the personal identity because I want my target audience to make connections with people in my documentary shaping my target audience's identity.
During half term we had to reshoot some things that needed to be added to our documentary either because the sound wasn't good or the footage was really shaky. We as a group then decided what day and time was great so that we could get new footage. We then decided to film some London landmarks on Wednesday 17th February at 4:00pm meeting at Liverpool Street. On this day we also decided to do our ad shots as well and I had to take charge because it was my initial idea which I thought was good for our documentary. At the time that we met up a sunset was occurring so the lighting was really beautiful but we was running against time so he had to walk a little fast in order to get to the Gherkin . Once we got to the Gherkin there were a lot of things occurring around it such as building sites and cranes that we then had to decide to take pictures of a different landmark which was the Shard. Along the way we passed Southwark Bridge and we were able to get a great view of the sunset against another bridge that we decided to film to benefit our documentary. We also came across a boat coming with a large amount of passengers passing our bridge which we also filmed as another transition shot moving from one clip to another. I unfortunately had to leave a little early because I had other arrangements which I had organised previously.
On the following day we then needed to meet up at Springfield Park in order to film our interview with Jackie. We were meant to meet up at 1:30 but unfortunately some of us were running a little late and unfortunately one team member couldn’t make it. On this particular day the weather wasn’t really on our side because it was extremely cold. We met up at the café where then began to set up and then told Jackie what was going to happen. Because we didn’t have a tripod Andrew had to have a steady hand. During the interview there was a lot of noise occurring so we had to reshoot the interview so that we could Jackie more clearly. After finishing the interview we then began to film stuff which we would then use as segways such as when she would talk about her café we then had something to show her making something to make the documentary more interesting and were able to see her at work. Once we were done we then decided to film another initial ad which was the keyhole and we began to look for keyholes which we thought would enhance our ad and make it more interesting.
These are both of our ideas that we thought we could use to advertise our documentary but we are unable to pick one that we though was best for our documentary and so we will be decide by next week thursday.
They both seem to have a similar but different message. The first idea is of a key and within the hole there appears to be a gold light coming out implying hope and the keyhole is rusty showinf the contrast from being successful which is a great area to something outside creating something to aim to. The second idea related more to our documentary which gets straight to the point showing a black guy looking up towards the gurkin dressed in rags in contrast to people in the bakground who are wearing suits. By the boy looking up it shows that his dream is to be in london living a better life in contrast toKinshasa, Congo.
Young and Rubicam believe that there are 7 kinds of people in the world and their core needs:
The Explorer- discovery
The Aspirer- status
The Succeeder- control
The Reformer- enlightenment
The Mainstream- security
The Struggler- escape
The resigned- survive
In Young and Rubicam's eyes the audience for my documentary would either be 'The Reformer' or 'The Explorer' because of their core need and what my documentary can offer them which is enlightenment and discovery of another culture. from this information i was then able to discover that my documentary was aimed more at 'The Reformer' because they are:
anti materialistic
intellectual
leading edge of society
own independent judgement
From this information I then needed to consider my target audience and change the age range so I then, questioned people ranging from 17-21 on questions to do with our documentary and help towards further primary research.
Television Advert 'Pitch Perfect' & Online 'Pitch Perfect' Adverts
Who is the target audience of both forms?
The television advert has a young target audience showing people from a young age in the film. The film focuses mainly on young people trying to become successful through singing which can also reach out to people who enjoy entertaining people. The audience is targeted through highlighting the story from the beginning which shows whats going to happen in the film so you know what you are getting from buying the ticket. there is use of music as another to highlight what the film's about using both diagetic and non-diagetic sound.
The poster advert targets young girls and women through showing women standing bold in the poster implying that they are dominant people within the film. This type of advert would be used in a magazine which highlights what its about but not giving too much away. The audience is targeted through the use of big bold font and little detail other than highlighting when its released to show the audience need to see it to get their questions answered.
What devices/techniques, and technical and symbolic codes have been used to engage audiences? 1. In the trailer the mise-en-scene helps to engage audiences such as the use of the microphone to also help to imply what type of film this is. Because its set in a school it also helps to reach the target audience because it shows the situations people might have been in during their youth or now. The use of diagetic and non diagetic sound also helps to engage the audience and keep them interested in what the film is aboutandthe diagetic and non diagetic sound also helps to emphasis the mise-en-scene in the trailer. The camera work used in this trailer were relevant to portraying the story of the film; medium shots, close up shots, long shots etc.Due to a certain amount of screen time you could understand who were the main characters within the film and get the audience to relate to them/their circumstances. 2. In the poster advert there is minimal mise-en-scene used and more focus on the character themselves how ever there is use of a prop such as the microphone which connotes more information about what the film is about. There is no need for any sound because the poster to speaks for itself through the use of big bold writing as stated above. The use of the long shot helps to show dominance and able to show what kind of person each girl is due to their clothing; the girl in the front wearing headphones is not wearing what girls typically wear and shows that she is possibly an outsider or chooses to be different.
Analysis Genre and Narrative
1. From the use of a television advertisement the target audience are able to discover what kind of film 'Pitch Perfect' is. The trailer is straightforward as well as highlighting some funny moments which shows what type of film it is; Romantic Comedy. There is a clear linear structure; beginning, middle and end how there is a use of some narrative enigmas to tease the audience making them wanting to go to the cinema to discover what happens; does the girl choir win or are they beaten?
2. From the poster the target audience is able to discover that the film mainly focuses on women but no clear narrative is presented and very little is given which is said above. Furthermore because the poster is limited it means that there is no structure because it is not needed and is just reliant on narrative enigmas as a way to tease the audience; because of the poster the film is presented as a 'chick flick' attracting one type of audience.
Analyse Issues of Representation
The trailer:
Age: ranging from 16-24 (mainstream audience)
Race and Ethnicity: There are 2 types of white people being presented; the 'posh' white people and the 'chavs'. The 'posh' people are well spoken and are well presented (smart clothing) whereas the 'chavs' are seen as lower class wearing minimal clothing (exposing themselves) and talk differently to the 'posh' people. There is also a black woman who is characterized as a guy before she takes of her hat creating a stereotype that black women look 'manly'.
Social Class: Patronizing
Gender: women are more dominant however men are seen as the alpha male
Disability: there is no one highlighted in the trailer that appear to have a disability therefore there isn't really a contrast to the real world; only highlighting a fantasy high school and different from what would usually occur.
The use of language in the trailer is very mainstream relating to the target audience as well as use of mainstream music. The representation of stereotypes is used in the trailer showing the types of women; post person being patronizing, the use of the dump fat blonde, the 'butch' black girl etc.
The poster:
Age: ranging from 16-24 (mainstream audience)
Race
and Ethnicity: There are 2 types of white people being presented; the
'posh' white people and the 'chavs'. The posh people are well spoken and
are well presented (smart clothing)
Social Class: Patronizing
Gender: women seen as the dominant character through their stance
Disability: there is no one highlighted in the trailer that appear to have a disability
