Poster Analysis

I chose this advertisement because the image strikes me; from the use the children to the use of the gun gesture. I felt that this ad was really powerful and was able to connote what the documentary was going to be about. This poster is very minimal which also made it even more appealing because very little was shown but I could still understand what to expect.

From this advertisement it helped to consider what will make my ad work and reach my target audience.Through this poster it has helped to consider more things to make your poster for the reformer and explorer where the core needs are to feel enlightened and a sense of discovery. another way to see this ad is through using the uses and gratifications theory through the idea of surveillance; wanting to know information of whats happening elsewhere, an example would be through newspapers were they say 'BREAKING NEWS' making people feel like they need to know to help create more awareness which is what the poster above has done which is something I have gone to consider. the other use of gratification used is the relationship with the media to create an emotional attachment and also creating a moral compass to guide relationships. From this I am able to realize what type of use of gratification I need in my ad which is the personal identity because I want my target audience to make connections with people in my documentary shaping my target audience's identity.