Thursday, 9 May 2013
Monday, 22 April 2013
Final Documentary!!
After many changes we as a group altered the documentary according to the feedback given previously by our teacher and things we hadn't done. We addressed the problems that had occurred with the subtitles and now its a lot easy to understand and the writing is really clear and bold. In the feedback people also talked about the silence towards the beginning which has now changed and we have now put in an African piece that I composed in order to make this section sound a little lively rather than silent throughout. Rather than ending the documentary with a guy rowing we decided to cut that out because no body actually understood who the rower guy was and, why he was there and so it looked really random so instead we added a strong quote to talk to our target audience and people in general.
Our 1st Draft of 'The Pursuit'
As it's the 1st draft I have highlighted problem which need to be addressed and are in process of being sorted out:
- The subtitles - They happen to fast which makes it difficult to see and I have tried to address this by researching ways to make it crisp however the tutorials seem to show the same things but I haven't given up and have been trying new ways to make it look really good and in time. at the moment I have just tried to make the subtitles a little slower
- Voiceover - This has already been recorded we just need to add it unto the documentary and from there we will be pretty much done and will focus a lot on the subtitles because it is a problem that i have been struggling with.
- Background noise: there was a few backing noises which meant that there are certain things that are not heard properly and my team are trying to address but we have come onto a slight problem where when we dim the background noise some of the noise necessary seems to muffle and we need to try and create that balance.
- Sound- there is a moment where we integrate a song into Aristote's interview to show that change from Kinshasa to London however the song seems to come on a little earlier than expected but we have now fixed that problem and the song comes at the specific time and into the London shots when the beat drops.
My Radio Ad
My radio similar to the exemplar radio ads tries to get my target audience into watching the documentary. It first begins with my voice asking a simple rhetorical question followed by some footage taken from the documentary where people define success using one word and already you can understand what message I am trying to perceive. From starting with a rhetorical question it also gets the audience to consider what success is in one word showing that this documentary is for everyone because everyone dreams to be successful in their live. Whilst there is samples of things from the documentary music begins to appear which is quite African to show that the documentary focuses a lot on Kinshasa which is stated in the voiceover a few seconds later: "the pursuit takes us on a journey from Kinshasa to London". The beat then drops and there is a build up where the information is given about when the documentary will be on and what times. The voiceover which is sounds professional in the radio ad then changes into a African accent to show that contrast between Kinshasa and London which is then echoed throughout so it resonates into the audiences mind.
The new updated Voiceover
In terms of our voiceover we had done our recording and we
just needed to focus on putting it onto our documentary. This task was going to
be specifically hard because we had to focus a lot on timing and making sure
the voiceover slotted into the right areas. We then needed to focus on the
backing sounds so that we could hear the voiceover clearly only playing minimal
sounds so that you are able to focus on the narrator was saying. This is yet to
be finished but something we are working on in order to have a complete
documentary.
Thursday, 7 March 2013
Sound
In terms of my documentary there are different types of
sound that I could have used and did in fact use.
For my documentary I used non-Diegetic sound in my documentary to set the mood and to show that contrast between two countries. There was post-synchronized sound used near the beginning with the footage of trees and we as a group chose to add bird sounds to make Kinshasa sound a little like paradise. We also added parallel sound to go with the right footage for example we used African music to go along with the shots of Kinshasa. We also used a sound bridge which occurred as the interview with Aristote was coming to close and the music came in as a crescendo into the next footage. There was a lot of ambient sound used throughout the documentary to make it look and sound more realistic. I think we could have done the foley session but it would have taken up so much time and I don't think it was nessessary.
For my documentary I used non-Diegetic sound in my documentary to set the mood and to show that contrast between two countries. There was post-synchronized sound used near the beginning with the footage of trees and we as a group chose to add bird sounds to make Kinshasa sound a little like paradise. We also added parallel sound to go with the right footage for example we used African music to go along with the shots of Kinshasa. We also used a sound bridge which occurred as the interview with Aristote was coming to close and the music came in as a crescendo into the next footage. There was a lot of ambient sound used throughout the documentary to make it look and sound more realistic. I think we could have done the foley session but it would have taken up so much time and I don't think it was nessessary.
Radio ads
The history of radio:
The first radio broadcasts aired in the early 1900s. However, it wasn't until 1919 that radio stations began to broadcast continuously, similar to the modern practice.
Commercial Radio is the youngest member of the UK’s ‘traditional’ commercial media cannon, having only started broadcasting in October 1973. The first ILR (Independent Local Radio) station on-air was LBC, followed a week later by Capital Radio, both in London. The first ILR station to start broadcasting outside of London was Radio Clyde in Glasgow on New Year’s Eve 1973.
http://www.rab.co.uk/why-use-radio/britain-loves-radio/history-of-commercial-radio
http://www.rab.co.uk/unsearchable/Commercial-radio-and-the-local-advertiser
The average duration:
Advertising rates can vary depending on the length of spot the advertisers elects to run. Although 60 second spots are the most common, stations also sell airtime in 30, 15, 10 and 2 second intervals. 30sec ads have always been popular in television advertising, but radio stations just adopted this format recently.
http://en.wikipedia.org/wiki/Radio_advertisement
Use of sfx:
Radio uses voices, music and sfx to create moods and images that spark the imagination like print or television ads can't.
How music is used to target specific audiences:
The music used help to set the scene and also to keep the audience interested. From the use of music you are able to understand what type of film/ documentary you are advertising and help to boost the story.
How language is used to target specific audiences:
Usually the ad would be 6 syllables/second based upon the target audience
10s: 20-25 words
20s: 40-45 words
30s: 60-70 words
60s: 130-150 words
How voiceover is used:
Voicovers are used to help in terms of narration; they help to guide the story so that the audience know what they are getting. Voiceovers give the basic storyline but also go a little more into depth inorder to keep the audience interesting in the advertisement.
This is a professional radio ad by McDonald's:
This produced by some students trying to advertise m&m products:
I really like the M&M advert because I think it’s really catchy and I like the way they adapted the Greece song and made it original. I also like the fact that you never forgot about the product because they kept on mentioning different flavours. This inspired me to incorporate a song which would real the viewers but is also relevant and so I decided to use an African piece which in many ways related to our documentary because a lot of the documentary is centred around Aristote and, his dream being to come to London where he believes is the land of success. However I also liked the McDonald's advert because it provided a little story and so you could understand how good the product was and was able to picture it in my mind. I also liked the backing sounds which made it sound even more visual because it was sounds of slow swishing words creating a quiet atmosphere. I also thought the radio advertisement was funny because of the comment the woman stated. This inspired me to include some facts and create a back story to my documentary showing the things that Aristote is facing and how drastically different Kinshasa is to London; to paint a picture.
The first radio broadcasts aired in the early 1900s. However, it wasn't until 1919 that radio stations began to broadcast continuously, similar to the modern practice.
Commercial Radio is the youngest member of the UK’s ‘traditional’ commercial media cannon, having only started broadcasting in October 1973. The first ILR (Independent Local Radio) station on-air was LBC, followed a week later by Capital Radio, both in London. The first ILR station to start broadcasting outside of London was Radio Clyde in Glasgow on New Year’s Eve 1973.
http://www.rab.co.uk/why-use-radio/britain-loves-radio/history-of-commercial-radio
http://www.rab.co.uk/unsearchable/Commercial-radio-and-the-local-advertiser
The average duration:
Advertising rates can vary depending on the length of spot the advertisers elects to run. Although 60 second spots are the most common, stations also sell airtime in 30, 15, 10 and 2 second intervals. 30sec ads have always been popular in television advertising, but radio stations just adopted this format recently.
http://en.wikipedia.org/wiki/Radio_advertisement
Use of sfx:
Radio uses voices, music and sfx to create moods and images that spark the imagination like print or television ads can't.
How music is used to target specific audiences:
The music used help to set the scene and also to keep the audience interested. From the use of music you are able to understand what type of film/ documentary you are advertising and help to boost the story.
How language is used to target specific audiences:
Usually the ad would be 6 syllables/second based upon the target audience
10s: 20-25 words
20s: 40-45 words
30s: 60-70 words
60s: 130-150 words
How voiceover is used:
Voicovers are used to help in terms of narration; they help to guide the story so that the audience know what they are getting. Voiceovers give the basic storyline but also go a little more into depth inorder to keep the audience interesting in the advertisement.
This is a professional radio ad by McDonald's:
This produced by some students trying to advertise m&m products:
I really like the M&M advert because I think it’s really catchy and I like the way they adapted the Greece song and made it original. I also like the fact that you never forgot about the product because they kept on mentioning different flavours. This inspired me to incorporate a song which would real the viewers but is also relevant and so I decided to use an African piece which in many ways related to our documentary because a lot of the documentary is centred around Aristote and, his dream being to come to London where he believes is the land of success. However I also liked the McDonald's advert because it provided a little story and so you could understand how good the product was and was able to picture it in my mind. I also liked the backing sounds which made it sound even more visual because it was sounds of slow swishing words creating a quiet atmosphere. I also thought the radio advertisement was funny because of the comment the woman stated. This inspired me to include some facts and create a back story to my documentary showing the things that Aristote is facing and how drastically different Kinshasa is to London; to paint a picture.
Tuesday, 5 March 2013
Our focus group findings
Advert 1
|
Advert 2
|
Advert 3
| |
How does this ad make you feel?
|
Hopeful, inspired, happy, calm, intrigued
|
Enticed, want to find out more, intrigued
|
Confused, adventurous, bland
|
What do you think about this ad?
|
Powerful, simple, sharp
|
Mysterious, straightforward, gripping
|
Mysterious, rushed, magical
|
What do you think this ad is for?
|
Boring channel 4 documentary, BBC drama, parkour, educational documentary
|
Magic show (like Derren Brown), soap, documentary, winning
|
Channel 4 documentary, mystical show (like Mystic Meg/Merlin)
|
Would you watch this?
|
Yes – to see what it’s about
Yes – but wouldn’t go out of my way to watch it No – not interested in documentaries |
Maybe – to see what it’s about
Yes – just to see what it is Yes – seems interesting |
Yeah – give it a go
Yes – watch the start to see what it’s about
Yes – I am curious
|
If you could change one element in this ad,
what would it be? |
The positioning of the text
Alignment of the text
Make ‘4’ sign more realistic and visible
|
Positioning of text
Too much going on – make keyhole clearer
Light is too bright
Word “Secret” to “key”
|
The font – it’s too basic
Text positioning
Alignment
|
The focus group hardly affected our ads as the majority of responses met the exact emotion and thoughts we want our audience to feel. The main changes we have to make are to do with the text and layout but minimal changes will be made to the images.
Advert 1
Advert 2
Advert 3
From the focus groups I was able to understand the poster ads that people preferred and why. I personally felt that my advert which was advert 3 was good because I tried to capture the essence of the documentary and show that the documentary is about wealth which I was shown through the golden key hole in contrast to the rusty door. However the public preferred my advert the least because they felt like the ad made them feel confused and slightly bland however one did say that it seemed adventurous and in some ways I agree with their statement because from seeing it you don’t really understand what you will get from watching the documentary. Our particular target being the reformer might find it particularly confused because they want to feel enlightened. Some people said that the ad looked mysterious and magical but to others claimed that it was rushed so it didn’t provide that professional look that they might have been looking for. I personally agree with this statement because unlike some others was not good at Photoshop so I found it a little difficult to show my vision but something I just continued to practice.
In the end we then chose to go with the 1st advert because that’s what the public preferred but just needed a few tweaks in order to make it perfect. Most on the critic given was really positive saying that the advert made them feel hopeful, inspired, happy calm and intrigued and they that the ad was powerful, simple and sharp.
From the focus groups I was able to understand the poster ads that people preferred and why. I personally felt that my advert which was advert 3 was good because I tried to capture the essence of the documentary and show that the documentary is about wealth which I was shown through the golden key hole in contrast to the rusty door. However the public preferred my advert the least because they felt like the ad made them feel confused and slightly bland however one did say that it seemed adventurous and in some ways I agree with their statement because from seeing it you don’t really understand what you will get from watching the documentary. Our particular target being the reformer might find it particularly confused because they want to feel enlightened. Some people said that the ad looked mysterious and magical but to others claimed that it was rushed so it didn’t provide that professional look that they might have been looking for. I personally agree with this statement because unlike some others was not good at Photoshop so I found it a little difficult to show my vision but something I just continued to practice.
In the end we then chose to go with the 1st advert because that’s what the public preferred but just needed a few tweaks in order to make it perfect. Most on the critic given was really positive saying that the advert made them feel hopeful, inspired, happy calm and intrigued and they that the ad was powerful, simple and sharp.
Wednesday, 27 February 2013
Keyhole idea analysis
I analyzed my poster showing how its similar and different to the channel 4 advert. This is one of the 3 adverts which I created for my documentary and thought that I was going to work really well as our poster ad because it went along with my groups concept. The use of the gold in the keyhole projecting success helped to show what my documentary was about against the rusty door.
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