My Radio Ad

My radio similar to the exemplar radio ads tries to get my target audience into watching the documentary. It first begins with my voice asking a simple rhetorical question followed by some footage taken from the documentary where people define success using one word and already you can understand what message I am trying to perceive. From starting with a rhetorical question it also gets the audience to consider what success is in one word showing that this documentary is for everyone because everyone dreams to be successful in their live. Whilst there is samples of things from the documentary music begins to appear which is quite African to show that the documentary focuses a lot on Kinshasa which is stated in the voiceover a few seconds later: "the pursuit takes us on a journey from Kinshasa to London". The beat then drops and there is a build up where the information is given about when the documentary will be on and what times. The voiceover which is sounds professional in the radio ad then changes into a African accent to show that contrast between Kinshasa and London which is then echoed throughout so it resonates into the audiences mind.